Avoid common NFC deployment & adoption traps
In brief…
- For a Major Middle East MNO + Banks + Fintech Companies, an intensive very wide 18-month project working on the complete ecosystem to launch NFC services in the country, involving business, marketing, design, technical, influence and political aspects. A lot of local studies (adapted to country regulation, culture, and infrastructure) with WW best practices perspective and return on experience to avoid common traps and ensure successfull launch…
Experience & highlights
- What design strategy to choose ? How to ensure top user experience ?
- What technical choices need to be made & anticipated ?
- How to avoid common traps in NFC deployment ?
- …
Main results
- NFC succesfully launched, country wide. And massively covered by press and media
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