
Application of design thinking to develop a Mobile Consumer IoT proposition for a European telco
In brief…
- Evaluation of the IoT, M2M market and consumer IoT success factors: Added Value, Convenience, Awareness and Affordability and helping the telco to develop its IoT proposition
Experience & highlights
- Analysis of more than 120 device categories in terms of primary, secondary and supporting use-cases with regard to added value for the customer
- Design thinking process with frequent field trials and customer feedback on MNO device management use cases
- Procurement strategy to support long-tail device demand
- Initial M2M device roadmap and procurement process to kick-start the market
Main results
- Prototype ready for the Mobile World Congress 2018
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